Website Security Company Best Practices You Need to Know?
A website is as important as a phone number for any small organization in 2020. For your business, your website serves many useful purposes.
It can seem daunting if you’ve never designed a website before. Holding these best practices in mind will start you on the right foot and help you begin immediately to get the traffic you want.
But there are some simple best practices on how and who to do so.
You have a few choices if you’ve never designed a website. At reasonable rates, you can employ a freelance web developer through websites like Fiverr or Upwork. Based on your unique needs, you can find someone who will do all the hard work for you and build a website.
Check out Wix or Squarespace if you just want to take a shot at creating a website yourself.
Don’t overthink the overall look of the website as far as the text, colours, and layout are concerned. Look at your friends or rivals in the physical security industry on other websites.
Not only can you get ideas from other websites, but it’s actually a good thing to keep your security website’s design, layout, and even colour scheme close to the competition (there’s a reason everybody’s websites look so similar).
If you’re looking for inspiration, this article has some tips about what colours and fonts are good to use on any website. If you want more specific ideas, you can also check out the website template we put together specifically for the physical security industry.
Website Layout Easy to Use
The main purpose of your physical security website is to give the most important information about your company to potential customers. It should be the data they need to decide whether or not they are right for your security services. The layout of your website is the key to making sure that information is simple to access.
We put together this template for a simple contract security company website if you have no idea where to start.
What pages to include on your website is the first thing you need to think about. In order to start, you don’t need to do too much. Just make sure to at the very least include these four pages:
- Home Page
- About Us
- Contact Us
Home – This should include some kind of mission statement or promise you to make at the very top to your customers, as well as images of your officers, your logo, and anything else that sets you apart.
Services – This is pretty clear. Talk about all the security services offered by you. Make sure anything you think makes you different from the competition is highlighted.
About Us – Make a short, 1-2 paragraph page about your background as the owner of a security company. You can say why you decided to get into the industry, what experience you have with your security company, and what you are striving for.
Contact – You should have a very simple contact page. If you have an office, make sure to include your phone number, email address, and physical address. You can also place links to your social media profiles here if you want.
About each of these pages, this article goes into a little more detail. They also included, as essential, a blog page. A little later, we’ll get into that.
The biggest thing to keep in mind is that you only want what you need to put on your website. The harder it is for individuals to find the data, the more likely it is that individuals will leave. To demonstrate your services, you don’t need multiple pages.
Once you know what pages you want to include on your website, it will help people jump between them by having a simple navigation menu on every page. The four pages mentioned above should include the menu.
In addition to having a contact page, at least one other place on your website should be where you have your contact information. At the bottom of the home page, the most common location is called a footer.
With content, be careful
The first impression a lot of people have of your business will most likely be your website. So it’s very important to make sure you represent yourself, your business, and the security services you offer well.
Search Engine Optimization (SEO) does things that allow you to bring as many people as possible to your website. There are countless blogs, webinars, books, and more that are going to teach you hundreds of strategies to improve your SEO. Here are a few basics of SEO that you should keep in mind – specifically for your website.
Information for Contacts
Keep your contact details current and accurate. Everywhere online – from Facebook to your website to your Google listing – it should match. One of the fastest ways of losing traffic to your website is to have inaccurate contact information on your website.
Google, Bing, and other search engines, such as when new content is regularly updated on your website. Having a blog on the website of your security company is one easy way to do that and also provides potential customers with an added service.
Just for the sake of updated content, do NOT start writing a blog. The information in a blog needs to be helpful to customers and informative. The next section shows how you can still update your website without a blog if you don’t feel comfortable blogging.
Services for Defense
Make sure to list every type of service you offer and every industry you serve when you’re talking about what security services you offer. This is your chance to show what you do to potential customers.
Make sure that no security service or industry you do not currently serve is listed. Keep it off your website until it’s available if you’re thinking of offering a new service.
It’s very engaging for tourists to have images on your website and can make people feel like they know you. It is great to have pictures of security officers serving the community or looking professionally on duty on your website.
Be very careful about what images you choose to put on your website. If you offer armed guard services, pictures of your security officers with guns are fine, but holding a firearm in an unsafe way or in an inappropriate place will make people feel uneasy and may even impact your security insurance policies.
A website is used as a sales tool to show the services you offer to potential customers, a point of contact where individuals can find your phone number and email, and a place through testimonials and reviews to establish your credibility.
Keeping in mind these three best practices will ensure that you have a website that brings in more traffic, leading to more security contracts in the end.
Would you like more best practices on the website and overall marketing? Check out this guide to the fundamentals of security marketing that we have put together.
Bonus Content – Take a look at how your website and social media could impact your insurance coverage for security guards!